PETA blogger Amy Elizabeth writes:
OK, I'll admit, it's not the Jonas Brothers eating apple pie, but it sure does drive home the fact that vegetarians make better lovers. And I'm pretty sure that most Super Bowl fans would find the ad a lot more appealing than the impotence and other not-so-sexy effects that a steady stream of chicken wings and burgers can have on their love lives.
NBC's advertising standards department advised PETA to edit the video ad, but the group refused to remove shots including models licking pumpkin, rubbing pelvic regions with pumpkin and running down asparagus on their breasts.
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